How-To

Discover how to be a hands on entrepreneur.

  • Turning Couples into Regular Customers

    After you accomplish the first goal – bringing customers into your restaurant, as a restaurant owner you should try to get to the next level: turning couples into regular customers. We also come bearing gifts, which is you won’t go through this alone. We’ll walk you through all the steps needed in order to achieve […]

    Elena Mihaila No responses January 13, 2016
  • Promote Events Online

    From an early age, our eyes are used to seeing promotions everywhere: on the street, the subway, on buses and cabs, in the newspapers and in the pages of glossy magazines. Everybody promotes everything, everywhere, even on the internet. In the last few years, online promotions have evolved, making it quite easy to promote your […]

    Elena Mihaila No responses January 12, 2016
  • Take Better Food Pictures

    When it comes to pictures, everybody loves a good one. Obvious, right? As a professional restaurant, your menu, social media pages (Facebook, Instagram, Pinterest) and website should feature mouth watering food pictures. Please raise your hand if you just want to: buy pictures from a stock website take simple ones with your compact camera or […]

    Isabel Moniker No responses December 16, 2015
  • Promote a Family-Friendly Restaurant

    If your restaurant’s target are families, or if you have promotions for them a few days a week, then you should make your place „family-friendly”. If you don’t know how to do this, there’s good news, we’re here to help you every step of the way. When we’re done you’ll understand better this target and […]

    Elena Mihaila No responses December 15, 2015
  • Distinguish Yourself from Online Competition

    For some, online marketing can be mesmerizing and at the same time scary and disappointing. Some have it easy, they do something at the right time and it goes viral immediately, but these are just the lucky few untouched by Murphy Laws. To distinguish yourself from online competition can be very hard in this day […]

    Elena Mihaila No responses December 3, 2015
  • Convince Customers to Visit

    Some people consider going to a restaurant their favorite activity each day. It’s that special moment when they relax, enjoy a great meal and socialize with loved ones in a cozy atmosphere. But what can you do if you see a change in your customers: they only want to order online. Don’t panic, half of […]

    Elena Mihaila No responses December 2, 2015
  • Pizza – Change People’s Mentality

    America has one of the best developed pizza segments in the entire world. Each year, 3 billion pizzas are sold in the US and 5 billion around the world. Roughly 90% of the American population eats pizza once a month and this translates into 32 billion in revenue. Conclusion? Pizza is one of the best […]

    Elena Mihaila No responses December 2, 2015
  • Cater to Health Conscious Customers

    One of the most important trends in the food industry is to cater to health conscious customers. Which means providing healthy food and catering to vegetarians, vegans, raw-vegans, people with allergies or other health issues. A lot of restaurants have already implemented a few important details in their menu. They describe which special meals are […]

    Elena Mihaila No responses November 26, 2015
  • Address Different Types of Customers

    The food industry has seen a growth of almost 20% in the last years and by 2014 revenues will reach almost 990 billion dollars. Cafes and restaurants are taking advantage of everything they can to get promoted and are starting to understand that for a successful business you need to learn how to address different […]

    Elena Mihaila No responses November 25, 2015
  • The Influence of Online Marketing

    Social media is all about “sharing is caring”. This applies to sharing anything a brand posted and also to positive or negative feedback. Feedback is always important, because it means you are getting somewhere. People have heard of you and they are reacting to what you offer. So let’s discover the influence of online marketing. […]

    Elena Mihaila No responses October 21, 2014